Airbnb Experiences immerse travelers in local communities around the world by offering one-of-a-kind activities that are handcrafted and led by local experts.
From walking with wolves in Los Angeles to listening to live jazz in a repurposed London shipping container, Experiences go beyond typical tours or classes by immersing guests in each host’s unique world.
After launching Experiences with 500 in 2016, Airbnb now offers 30,000 of them around the world. In 2018, the number of seats booked on Airbnb Experiences increased nearly 7x, year over year, and Airbnb says their data offers evidence regarding the success of this new business.
When Guest respondents were asked about the factors that were important or somewhat important in their decision to book an Airbnb Experience:
96 percent said they wanted a more local, authentic experience.
94 percent said they wanted ease and security of payment offered by Airbnb.
92 percent trusted the Airbnb brand to have better quality Experiences.